Technically fruit. Emotionally lollies.

Bougie takes soft, chewy dates and gives them a seriously fun makeover with nostalgic lolly-inspired flavours like Strawberries & Cream, Fizzy Lemonade, Sour Cola and Tangy Blackcurrant.

Made in Melbourne, the range is vegan, gluten-free and made with no added sweeteners – bringing together the sweetness of dates with the fun of your favourite childhood lollies.

Why we love it for retail: Bright, playful and completely different from traditional dried fruit, Bougie has fantastic shelf appeal and is perfect for grab-and-go, counter displays, premium snacking and better-for-you treat sections.

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